How it works
Set it up once. Then just talk to it.
One agent, briefed in a conversation, that writes, designs, plans and publishes to six networks. You set it up once, approve what it proposes, and keep the final word on everything that goes out.
Step 01Connect your accounts and describe the project
Link the networks you publish to and give the agent your website. It reads the site and fills in what you do, who it is for, your keywords and how you sound. You correct what it got wrong and add the rules it should always follow.
- Facebook pages, Instagram business accounts, X, LinkedIn profiles and company pages, TikTok, YouTube channels (Shorts)
- A project profile: description, audience, keywords, writing rules, a visual style for pictures and video
- A knowledge base: paste URLs or upload documents the agent should draw on
- Several projects for several brands, each with its own accounts, voice and calendar
Step 02Brief the agent in the chat
Say what you want the way you would say it to a colleague. The agent writes in your voice, from your knowledge base, and shows you drafts you can edit line by line. It remembers what you have already published, so it does not open every post the same way.
- "Write three posts about the new opening hours for Facebook and Instagram"
- Per-network versions: the same idea shortened for X, expanded for LinkedIn, with its own picture where it fits
- Pictures in your project's visual style; edit an existing picture instead of starting over
- Short video clips from a picture or a prompt, with the length and resolution you choose
Step 03Plan a campaign
For a launch, a season or a month of steady posting, the agent interviews you and lays out a plan: one line per post with its day, kind, theme and angle. Posts are written a few days before their date, each knowing what the previous ones said.
- Sources you name (articles, pages, your knowledge base) are read once and used throughout
- Dates land on the days and hours your project publishes, in your time zone
- Edit any line of the plan before or after starting; pause any time
- The cost of the pictures is stated before you start
Step 04Approve, schedule, publish
Nothing is published until you say yes. Publish now, at a time you name, or take the next free slot in your weekly schedule. Every scheduled post sits in the calendar, where you can read the final text, move it or cancel it until the moment it goes out.
- Weekly publishing slots per project; "next free slot" fills them in order
- On TikTok you choose who can see each post, whether people can comment, Duet or Stitch, and whether it is promotional, on TikTok's own posting screen
- On YouTube you give each Short a title and choose who can watch it and whether it is made for kids, on the YouTube posting screen
- Thumbnails, per-network status and the public link once a post is live
- Failed deliveries say why in plain words, and retry when the cause is temporary
- Writing, scheduling and publishing are free; only X's own per-post fee is passed on
Step 05Let it run, or brief it from ChatGPT, Claude and Grok
Workflows repeat the work on a schedule: read a page or a feed, write, add a picture, save a draft or publish, with every run recorded step by step. And you do not have to come to the app to brief the agent: add it as a connector and ChatGPT, Claude or Grok can write, schedule and publish to your accounts from their own chat.
- Workflows on a daily or weekly schedule, with a log of every step of every run
- ChatGPT: Developer mode, Create connector, paste the URL and your key as a Token
- claude.ai and Claude Desktop: Add custom connector with one URL; Claude Code and Cursor with one command
- Grok: Connectors → New Connector → Custom, with the same one URL
- A REST API and an agent-readable manual for developers
Approve your first week of posts today.
One brief, six networks, and you keep the final word.